Interview with Placido Nuñez. Success stories of the group of scorching restaurants
“I wanted a specialty restaurant, I liked the idea of grilled meats own parenting, I bet for it and, 20 years later, I'm still here next to the Abrasador Group”Placido Nuñez Prieto
Placido Núñez, Scorching Restaurant Owner Almagro, He saw an opportunity to start their own catering establishment and makes 20 years. Natural de Almagro (Real city), this entrepreneur has spent virtually his entire professional life to the hospitality industry, working in bars and restaurants from very different points of the Spanish geography.
Was in the year 2000 When Nunez decided to try launching his own restaurant. From the outset this entrepreneur was clear that his restaurant had to be different; that idea was what led him to meet the Ramirez family and, later, Scorching engage with the Group "in this great adventure", as he himself says.
Placid, let's talk about the restaurant Scorching Almagro. What features does this establishment, which in turn it is a success of the Scorching Group?
My restaurant is located in the historic center of Almagro next to the Municipal Theater and the Museum of Contemporary Art, in a typical house of the late nineteenth century, I personally decorated, giving priority to art, to the theater, light and plants.
Manchego cuisine rich offer our products with designation of origin, but with emphasis on our own breeding meat Abrasador Group.
Our advantage is that Almagro is a town with the declaration of a Historical and receives many tourists. His heritage is an irresistible lure for tourists who want to end a good visit with a rewarding meal ... And here we come, with quality gastronomy, local and seasonal products, and specialty grilled meat, together with the experience of more than 20 years attending a public demanding.
What sets it apart from other restaurants?
Restaurant Scorching born with the purpose of offering a careful traditional cuisine but at different time, with certain touches of avant-garde and originality. further, my restaurant is recommended by the Guide Micheliín, recognition we have earned with hard work and enthusiasm. We also recommend you Tripadvisor (We are currently positioned as the first restaurant in Almagro thanks to the good feedbacks from our customers), and the popular French guidebook Routard We also recommend.
How many years have you been associated with scorching brand?
Scorching work with the Group for more than 20 years and our experience is very positive. We have grown together, since we started working with them in the year 2000, we have shared experiences with great professionals, who are committed to this business and that's a sign that something we are doing well.
What do you think are the keys to success of your restaurant?
The key to success? Our offer grilled meats, with the added value that are own parenting, I think it was our guarantee for success. But if we join the professionalization of the sector, through training offered by the Group, more perseverance and good work ... There is in this business to struggle and work hard. But success is linked, definitely, a team of highly professional and motivated, who believes in the quality offered, and giving a service to meet the expectations of the customer who enters our Abrasador in Almagro.
What values you highlight this Restaurant Group?
Scorching group is a chain with great professionals, who believe in what they do and bet on it, That it makes them different, in addition to its constancy in work and dedication. Passion and pride for the family business is your personal brand.
What you are positioned as in your city?
On the one hand, Scorching Almagro is positioned as the restaurant Tripadvisor number 1 of the 37 there in Almagro. On the other hand, at Google we have a rating of 4.4 on 5.
For me these scores are very important, we must use all tools available. In my case, many people book in my restaurant thanks to these recommendations.
¿It is important for a restaurant your online reputation and digitization? Why?
Of course, It must take into account that people who come to Almagro are mainly tourists, which in turn use these tools when picking a restaurant or other, therefore for us reputation it is fundamental.
maybe, If my business was located in a municipality or a neighborhood with fixed clientele, therefore would not consider this…, but it is true that right now if you're not on new technologies, do not exist.
You think the world of restoration takes a little more training / professionalization of the sector? Why?
Of course, Customers are increasingly demanding. Things are not like before, Unlike, the concept of restoration has changed a lot. I remember that before people went out to eat a large quantity demanded. Then it changed and what was important was not only the amount, but also the price. Later, what was primarily it took into account the quality and price, but a little more quality. Today and for the last time, diners looking for good quality and good service, the price has moved to the background; as long as you eat well, the price is the least look.
Given all these factors we see people demand good service and, for it, training is needed, because the demands are greater every day. From Scorching Almagro committed to training, we have to be the day when all developments to provide the best possible service to our customers.
For us to be number one on TripAdvisor, thanks to the score of our clients, and have a 4.4 in Google is an achievement to which we have come thanks to the work of our team of cooks, waitresses and waiters, and careful attention to the customer that starts on digital platforms, generating content and reporting of our cuisine. All this was subsequently embodied in our restaurant with excellent service, without forgetting that the process continues when the client is gone and shares his views on social networks.